This free service is designed so websites can advertise each other, especially among their target market. The concept is simple: by joining, you agree to display advertising banners for other members, and they agree to display banners for you. For every 2 banners from the pool that members display, their banner is displayed 1 time on other members sites. Thats a 2:1 ratio. This is a much higher ratio than other similar exchanges.
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